GTM strategy
and engineering
for B2B SaaS that need
revenue, not another dashboard.

Fractional GTM leadership and board-level advisory for B2B SaaS scaling from $1M to $100M+ ARR. Pricing, packaging, motion design, and the executive judgment that comes from two successful exits.

• Fractional GTM
• Board readiness
• M&A prep
• Strategic advisory

Positioning, ICP, segmentation, and GTM motion design. The strategic foundation that makes every downstream tactic — paid, content, outbound, lifecycle — work harder for less.

• Positioning
• ICP & segmentation
• GTM motions
• Narrative

Align sales, marketing, and customer success on one pipeline, one source of truth, one weekly cadence.

• Process design
• Forecasting
• Pipeline hygiene
• Revenue analytics

The lead lifecycle, scoring, routing, and attribution you'd build if you had six months and nothing else on your plate.

• Automation
• Lead scoring
• Attribution
• Email infrastructure

Paid, CRO, and lifecycle programs built around one question: what's the next dollar worth, and where does it go? Achieved 200% paid media ROI and 4× efficiency gains across past programs.

• CRO
• Paid media
• A/B testing
• Attribution

Enriched, deduped, signal-scored outbound that stops feeling like outbound. Built signal-based engines processing 10K+ accounts monthly, generating 40% of SDR pipeline.

• Enrichment
• Signal routing
• AI research
• Outbound automation

Frontier model integration across the revenue org — Claude, ChatGPT, Gemini, and custom-coded internal apps. Led company-wide AI transformations producing 30% productivity gains and proprietary AI-powered sales enablement tools.

• Claude / ChatGPT / Gemini
• Custom internal apps
• Frontier APIs
• Workflow uplift

APIs, webhooks, middleware, and platform moves. CRM ↔ MAP ↔ product data behaving like one connected system instead of six. Salesforce → HubSpot, Marketo → HubSpot, or something stranger.

• CRM ↔ MAP
• Custom APIs
• CRM migrations
• Data mapping