Launching a new single with Vita Chambers

Launching a new single for musician Vita Chambers was an interesting experience. She wanted to reach an entirely different demographic with the release of her new single, “What If?”. Vita Chamber’s previous single Fix You was an EDM release where as “What If?” was a pop release. This required an entirely new branding for the singer, including a new style, new website, new photoshoot and different direction for her music video.

Launching a new single

After producing new media and building a new website, it was time to launch the campaign with the unveiling of the website and fresh social media content. Traffic increased from  20,000 visits per month to 80,000. People were curious where this new image would take her and we kept fans engaged on her social media channels with about a 15% engagement rate.

 

 

She is currently writing and co-producing an album. Her music has evolved into her own style and flavour. She released a single, “Fix You”, on December 18, 2012. Fix You was nominated for the Best Dance Record at the 2013 Juno Awards , and within 3 months “Fix You” entered the Top 40 in Canada. Vita was also the #4 Emerging Artist on the Canadian Hot 100 Billboard chart. She spent 20 weeks in the top 100. “Fix You” achieved Gold status in Canada, and has sold over 350,000 copies worldwide to date.

Later that year, Vita released her second single titled “What If?” under Gold Note Productions Ltd. In 2014 Vita received 2 nominations at the Canadian Music Radio Awards for Best New Group or Solo Artist CHR and Best New Group or Solo Artist Dance/Urban/Rhythmic.

 

Vita released a new single called A+D on April 21, 2014, which lyrically expressed Vita’s strong belief that good is in everyone despite outside influences. She also released a 2014 World Cup song titled El Camino. In February 2015, Vita released a new single titled “Kings Of Love” along with an accompanying music video directed by Jimmy Keegan.

 

 

Check out her website here.